Self-promotion vs Anonymity

I’ve recently finished reading Italian author, Elena Ferrante’s captivating Neapolitan series.  I discovered Ferrante after coming across this article:

http://www.newyorker.com/magazine/2013/01/21/women-on-the-verge

In my writing studies, I’ve often heard  that authors must become adept at ‘shameless’ self-promotion in order to find a readership. Yet, Elena Ferrante has found international readership for her eight novels without performing a single act of self-promotion. Further, she has chosen withdrawal and anonymity. The public do not know who she is.

When her first book was published, she told her publisher,

‘I believe that books, once they are written, have no need of their authors. If they have something to say, they will sooner or later find readers; if not, they won’t … True miracles are the ones whose makers will never be known.’

This runs counter to our technological age where many of us put our writings ‘out there’ every day, firmly attached to our name and our #hashtags. Elena Ferrante has put me in mind of something Jesus said, that we ought to beware of practicing our piety in order to be seen by others.

There are more important rewards than being known.

Anonymity

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